Life Style – Styleinthesway

At The S Way, every outfit begins with a woman and her story. Our customers don’t just come to us for clothes—they come with dreams, insecurities, pride, memories, and hope. And we listen. We understand. We translate. With every drape, cut, colour, and weave, we shape not just garments—but reflections of who she truly is.

She brings her vision, and we bring our craftsmanship. Together, we co-create fashion that uplifts, empowers, and celebrates her. She is our muse, our canvas, our collaborator. This bond—real, evolving, and deeply personal—is the thread that holds The S Way together.

1. We Are Size Positive
Story of Riniki Das, Tezpur
Riniki had always loved fashion but found herself constantly left out of the conversation. Brands didn’t cater to her size, and it began to chip away at her confidence. But when she found us, she clicked on our “Looking for Customisation?” button—and we began her transformation.
We designed a beautiful kurta that flattered her shape, celebrated her spirit, and made her feel radiant. This wasn’t just about fabric—it was about healing the scars society left behind. When she wore her custom-made TSW outfit, she didn’t just smile—she shone. That is our greatest reward.

2. Style Consultations That Uplift
Story of Anamika Boro, Jorhat
Anamika had doubts about a colour. As someone with a dusky complexion, she’d internalised the idea that certain shades weren’t for her. But beauty isn’t one-tone-fits-all—and we were ready to show her that.
She used our customisation tab, and we walked her through the basics of colour theory, inspired by Korean personal colour styling. With our guidance, she chose a rich teal shade for her kurta—one that made her features pop and her confidence bloom.
It was no longer about what society thought suited her.
It was about what made her feel beautiful.

3. A Mother-Daughter Moment to Remember
Story of Tarali & Malati, Guwahati
For Mother’s Day, Tarali had a heartfelt vision—to twin with her mother, Malati, at her office celebration. She didn’t want anything generic. She wanted something rooted, meaningful, and proudly handloom.
We designed a graceful draped dress in soft handwoven fabric for Tarali, and a classic kurta-pyjama co-ord for Malati in a matching palette. When they walked in, they weren’t just twinning—they were glowing.
Two women. Two generations.
One powerful statement of pride, grace, and togetherness.
And yes, they bagged all the compliments!

4. A Bride’s Dream, Tailored with Love
Story of Neelakshi Phukan, Dibrugarh
All Neelakshi had was a colour palette and a dream. And with that, we set out to create a bridal ensemble unlike any other.
We dyed silk yarns from scratch, carefully selected motifs that enhanced her silhouette, and wove the fabric in-house. Her blouse was especially designed to gently conceal areas she felt conscious about—because no bride should feel anything less than stunning on her big day.
The result? A regal, custom-made TSW lehenga that captured her essence. When she walked down the aisle, she wasn’t just a bride—she was a vision. A woman owning her moment.

Weaving Confidence, One Story at a Time
At The S Way, we don’t just stitch fabric—we sew self-esteem, pride, culture, and courage into every outfit. These stories are only a glimpse of what happens every day behind our seams.
We’re here to create not just beautiful clothes, but powerful experiences. Because fashion should never exclude—it should empower.
And to every woman reading this—
You are already complete. You are already worthy.
Let us dress you in a way that reflects just that.

With all our heart,
Team TSW

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Every year, the wedding season treats us to an Instagram feed full of dreamy wedding pictures, mesmerizing makeup artists creating bridal makeover videos that we obsess over, designers showcasing their latest bridal collections, and the launch of exquisite new jewelry. And we’re certainly not complaining! Indian weddings are grand celebrations, and now with social media ruling the scene, we find ourselves celebrating even strangers’ weddings from afar. When it comes to weddings, it’s not just celebrities whose events are aesthetically pleasing; with excellent wedding photographers capturing outstanding moments, movie-like decorations and lighting, and enchanting music for all occasions, it seems like everyone’s wedding is filled with smiles, blush, and happy tears, just like scenes from a divine photograph. Bollywood movies, even before the arrival of social media, have always depicted weddings as extravagant affairs, complete with Mehendi songs, Sangeet dances, and the thrill of bridal shopping, giving us the ultimate fairy tale escapism. These stories were often based in North India, and now, with the influence of social media, many hit series on Netflix, and more, it has been established that weddings can be larger-than-life affairs for so many.

However, in Assam, weddings are characterized by simplicity and serenity. There aren’t many events for Mehendi or dancing, but instead, it’s a sweet and elegant celebration of culture. During important rituals, regional wedding songs are sung by the women in the family and the neighborhood. Rituals involve the use of banana trees and their bark for various purposes, mango leaf strings, beetle nuts in Sorai, etc., serving as centrepieces for decorations. But hey! That’s not the case anymore. With endless wedding celebration notifications on social media, the allure of extravagance has seeped in, and now even Assamese weddings are vibrant with picturesque decor and include events like Mehendi and cocktail parties/sangeet. Magnificent wedding venues along the banks of the Brahmaputra or within resorts with tea gardens have become popular choices. Being a fashion brand owner, what I obsess over the most is the bridal fashion which has evolved over the seasons, with great designs now blending traditional handloom silk with subtle English colors like pastel pink, peach, and sky blue. While, the traditional handwoven motifs still shine in zari and meenakari threads in delicate shades blending in with the trend. Today, the bridal collections in Assam look nothing less than viral dusty pink lehenga of Anushka Sharma or ivory white saree of Alia Bhatt. With the advent of bridal lehengas, Assam’s handloom silk has found its new form. The grand and flattering flares of silk lehengas flaunt traditional Assamese motifs, while exquisite designer blouses and dupattas/sadors come together to create pieces of art – the new Assamese Bride. Amidst these new bridal fashion trends, the handloom silk of the region still holds centre stage in weddings. The love for mekhela sador in the Assamese wedding season only reaches new heights of craze, whether in traditional colours or trending ones. So, every wedding season, I happily find myself glued to my phone as I scroll through and admire the wedding fashion trends of the season, going to bed with a full heart.